About Us

Inspired by the Karoo. Crafted for South Africa’s Adventurers.

Inspired by the Karoo. Built for South Africa.

We’re a small family-run business with a simple goal: to create durable, well-designed accessories inspired by the landscapes and lifestyle of South Africa.

Karoo Earth started with a road trip through the Karoo, where the vast skies, rugged terrain, and quiet craftsmanship sparked an idea: build something honest, functional, and lasting.

Our founder, Andrew, began by designing classic leather bracelets. What started as a small idea quickly evolved into a growing collection of rope and copper pieces, inspired by South Africa’s coastline, harbours, and outdoor lifestyle.

Today, every piece is designed with real use in mind — whether you're at the beach in Clifton, exploring Knysna, or just living everyday life.

We’re proud to be a South African brand, and we’re committed to creating products that feel as good as they look, durable, simple, and made for adventure.

Thanks for being part of the journey.

Andy, Tash & Jonty

Our Eco Pledge

The Spirit of the Karoo

At Karoo Earth, our roots are in the dust and stone of South Africa. We believe that a brand named after our land should be a brand that protects it.

Rugged. Responsible. Neutral.

We know that getting our bracelets from our warehouse to your front door has an environmental cost. But we’ve made the decision to clear our trail.

Every order you place is 100% Carbon Neutral. Through our partnership with Shopify Planet, we fund high-tech carbon removal projects that pull CO2 out of the atmosphere and lock it away in solid rock.

We take care of the heavy lifting so you can wear your piece with pride, knowing that its journey to you left no footprint behind.